Hello, I'm Zach Bramwell
What is Conversion Rate Optimization?
I define conversion rate optimization as the iterative process of testing your conversion funnel in order to obtain the most value from your traffic. In simpler words – testing your live site to increase a desired action.
I’m a strong defender of letting your actual users inform design and UX decisions, not a hand-picked focus group.
My Passion Project: OUT Photo Series
OUT Photo Series visually explored the differences between “closeted”/shameful experiences, and “out”/positive experiences surrounding identity in the LGBTQIA+ community. All of the participants in this photo series identify as a part of the Queer community and volunteered to be a part of this project. The photos in this project were all taken during a face-to-face conversation about identity. The first photo (black & white) was taken while discussing hardships and difficulties with personal identity. The second photo (color) was taken while discussing positive experiences and affirmations of identity.
Project areas included:
- Branding
- Photography
- Social Media
- Web Design
- Web Development
- Print Design
- Art Shows
My Expertise
More about me
I’m one of five children, so I know how to hold my own.
I was born in San Diego, raised in Boise, and currently hail from Phoenix.
My hair is real, I promise.
In my free time I enjoy reading memoirs, watching far too many period pieces, staining everything I own with coffee, and hanging upside down from silks.
Many have said I remind them of a Disney character, ranging from Timon to Yzma.